Director, Corporate Counsel - Advertising, Marketing & Brand Management

At Beyond Meat, we started with simple questions. Why do you need an animal to create meat? Why cant you build meat directly from plants? Thus, we make plant-based meats that allow families to eat more, not less, of the traditional dishes theylove while feeling great about the health, sustainability, and animal welfare benefits of plant protein. Our goal is to bring exciting change to the plateand Beyond.

The Director, Corporate Counsel will be an expert on all marketing and advertising legal matters for food and/or beverage companies, including review of packaging, labeling, and promotional materials for FDA and FTC compliance; brand management; endorsements and ambassador programs; IP licensing; and trademark counseling and enforcement matters (including prosecuting, maintaining and enforcing trademark applications and registrations on a global basis). Reporting to the Chief Legal Officer, the Director, Corporate Counsel will oversee Beyond Meat's entire trademark portfolios.

General Responsibilities

• Provide legal counsel, and manage outside legal counsel, on intellectual property matters, claim substantiation, truth-in-advertising, regulatory compliance, product naming, social media, endorsements, marketing, right of publicity, FTC and FDA compliance, and food and packaging labeling claims, and related litigation matters.
• Manage global trademark, copyright, and domain name portfolios in a cost efficient and responsible manner. Set budgets and formulate brand protection strategies. Conduct and analyze trademark clearance searches and provide opinions on availability and risk. Educate company employees on proper trademark usage and create user guides, company policies, brand guidelines, and training materials.
• Formulate and implement brand monitoring strategy for social media, the internet, and other digital platforms to detect unauthorized trademark and copyright use. Submit take-down requests and manage cease and desist matters as issues arise.
• Manage trademark, copyright, domain name, and advertising related proceedings, engage and oversee outside counsel as necessary. Respond to government agencies, complaints, and other inquiries related to marketing and advertising.
• Review marketing campaigns from conception through execution. Review and negotiate marketing, license, sponsorship, charitable donation, endorsement, brand ambassador, prize provider, and promotional agreements. Provide risk assessments and creative commercial solutions to support business objectives.

Qualifications

• 10-12 years of experience in trademark, intellectual property, advertising, and regulatory compliance matters
• J.D. from an accredited law school with strong academic credentials
• Admission in good standing to a state bar, preferably California